A woman and young boy lying on a blanket outdoors during sunlight. The woman is looking at the boy while resting her head on her hand. There is a bowl of peaches next to them on the blanket.

About

I’m Ivana, the founder of the NUBI brand, but first and foremost, I’m a mom and a wife. My son, Kosta, is my enduring inspiration; he pushed me out of my comfort zone and into a new world of creating accessories and clothing for babies and toddlers. Every NUBI piece, proudly made in Europe, is crafted from the finest merino wool.

Motherhood is a journey full of challenges, daily lessons, and obstacles, yet it’s also beautiful and exciting. Our children are our greatest strength; for them, we push boundaries and achieve dreams we often consider unattainable.

NUBI is exactly such a dream. Born from love for all children and inspired by Kosta. Our story, woven from dedication, comfort, and tenderness, comes to life in every piece, lovingly and carefully created for your little ones.