NUBI is an innovative brand of children's clothing and accessories, created with the aim of promoting sustainable development and responsible consumption.

Our vision is to offer top-quality products, made from extra-fine merino wool, that are gentle on children's skin and on our planet.

We advocate for a circular economy, encouraging the passing down of clothes from child to child, which reduces consumerism and extends the product's lifespan.

Some of what we do

We exclusively use extra-fine merino wool, which is soft, breathable, thermoregulating, and hypoallergenic, making it ideal for children's skin.

Our products are manufactured in smaller batches, adhering to high environmental and ethical standards.

We encourage passing down clothes within families or communities.

Our products are designed to be durable, easy to maintain, and adaptable to a child's growth.