It's beloved for being silky soft and completely itch-free. This remarkable material offers comforting warmth without any unnecessary bulk, and it's gentle enough not to irritate even the most delicate skin. In fact, it has been proven to soothe and reduce the symptoms of eczema.

Because it's a perfect insulator. It creates its own microclimate around the body with unique temperature-regulating properties, warming when it's cold and keeping you fresh when it's warm. Newborns and children have a higher body surface area to mass ratio compared to adults, making thermoregulation even more crucial for them. Merino wool is perfect for a child's sensitive thermoregulation mechanism.

Because it breathes and effectively wicks moisture away from the skin. Merino wool can absorb up to 30% of its weight in water without feeling damp to the touch, then releases this moisture into the atmosphere. This remarkable characteristic ensures your baby's skin remains dry and free from rashes.

Because wool's natural elasticity means it will retain its shape wash after wash, year after year. Merino wool fibers can stretch many times their original length and still return to their initial form. It is exceptionally comfortable to wear, allowing for growth and unrestricted movement. It remains in excellent condition for younger siblings or friends.

Because it's antibacterial. It can be worn for days without developing unpleasant odors, unlike synthetic garments. The core of the wool fiber absorbs water, while its hydrophobic exterior repels it, preventing any damp surface where microorganisms could develop.

Because merino wool is calming and temperature-regulating for uninterrupted sleep. Children, and adults alike, sleep better wearing and/or sleeping on wool.

Because it's naturally flame-resistant, making it safe for children. Its fibers char instead of burning. It also offers high UV protection, shielding against strong sun.

Because certified merino wool is completely free from harsh chemicals. It is a natural resource that is biodegradable, sustainable, and renewable, making it a far better choice for your child and the environment they will grow up in.